Make integration
with Bird Local.

Your reputation doesn’t live in one place — it’s spread across the platforms your customers actually use. The Make integration brings Make into Bird Local so your reviews, replies and visibility there run on autopilot, alongside every other channel, from one dashboard.

What is Make?

Make (formerly Integromat) is a visual automation platform for building multi-step workflows. With Make you can wire Bird Local into complex sequences, triggering requests, syncing contacts, and passing review data between systems.

Why Make matters for local businesses

Reviews are not a vanity metric — they move money. Harvard Business School research found that a one-star increase in a business’s online rating can lift revenue by 5–9%, with the largest effect on independent local businesses. Separately, Northwestern University’s Spiegel Research Center found that simply displaying reviews can raise conversion dramatically, and that purchase likelihood climbs fastest over a business’s first handful of reviews.

That’s why staying active and well-reviewed on Make is worth real effort — and why automating it, instead of chasing it by hand, is the difference between a profile that compounds and one that goes stale.

How the Bird Local + Make integration works

Once connected through Make, Bird Local becomes a building block in your wider stack. You can trigger a review request the moment a job is marked complete in your CRM, add new customers automatically, or push Bird Local review data into the tools your team already uses — all without writing code.

• ✓Trigger review requests from any connected app
• ✓Sync new customers automatically
• ✓Route review data into your stack
• ✓Build multi-step, no-code workflows

In practice, that means you stop juggling tabs and chasing reviews by hand. Bird Local watches Make around the clock, surfaces what actually needs your attention, and does the repetitive work for you — so a single owner can maintain a Make presence that used to take a part-time employee. Everything stays in one place, next to your other platforms, with a clear view of what’s working.

Best practices for Make

A few habits drive most of the results on Make. Reply to every review within a day or two, keep your business name, address and hours identical everywhere they appear, and ask every customer for feedback — not only the ones you expect to be happy. Google’s official local-ranking guidance confirms that profile completeness and how recently you’ve earned reviews are among the strongest ranking signals you actually control. The businesses that win locally aren’t the ones with a single burst of reviews; they’re the ones that stay consistently active. Bird Local builds these habits in by default, so they happen every week instead of whenever you remember.

How to connect Make to Bird Local

1. Open Bird Local and go to Integrations.
2. Select Make and click connect.
3. Authorize access to your Make account (it takes about a minute).
4. Choose your automations — review requests, AI replies, posting or tracking.
5. Done. Bird Local runs it on autopilot from there.

Staying compliant

Bird Local is built to keep your Make reviews compliant. the U.S. Federal Trade Commission sets clear rules: ask every customer (not just the happy ones), never buy or incentivize reviews, and never post fake ones. Bird Local follows these rules by design — it collects genuine reviews and never gates them — so you grow your reputation safely.

Sources & further reading

• Harvard Business School research — Reviews, Reputation, and Revenue: The Case of Yelp.com.
• Northwestern University’s Spiegel Research Center — How Online Reviews Influence Sales.
• the U.S. Federal Trade Commission — Consumer Reviews and Testimonials Rule.